Healthcare SEO Foundation
Schema markup, heading structure, page speed, and crawlability - the technical foundation that helps Google understand your practice or company and show it to the people searching for you.
Healthcare marketing for practices and B2B healthcare companies - from medical billing to health tech to medical device. Get a free, instant audit of your website and see exactly what's costing you clients and revenue. More calls, more bookings, more qualified leads from Google and AI search - tracked honestly, compliant by default.
The problem
Six forces keep great healthcare practices and B2B healthcare companies invisible. SolvaraCare was built to fix every one of them.
73% of healthcare sites have thin content Google can't crawl. If buyers can't find your practice or company when they search, they find your competitors instead. You lose clients you never knew were looking.
Even when people find your site, slow load times, confusing navigation, and missing information send them away. Every friction point is a lead that goes cold. You can't get that revenue back.
When healthcare buyers ask ChatGPT or Google AI Overviews for a provider or vendor, do you show up? If not, you don't exist in the fastest-growing discovery channel in healthcare history.
B2B healthcare companies can't grow on inbound alone. If you're not running structured outbound - cold email, lead enrichment, automated prospecting - your competitors are reaching the buyers you're not.
A website from 2018 sends the wrong signal. Whether you're a practice or a B2B healthcare company, your site is the first impression. If it doesn't look like a $25K build, prospects assume your service isn't either.
Your team is already wearing five hats. There's no bandwidth to architect, maintain, and optimize an SEO strategy - let alone build a new website or run outbound campaigns. You need someone who handles it for you.
Every layer is built for healthcare practices and B2B healthcare companies - deployed in weeks, owned by you, measured in calls, bookings, and qualified leads.
Schema markup, heading structure, page speed, and crawlability - the technical foundation that helps Google understand your practice or company and show it to the people searching for you.
A $25K-quality healthcare website as a standalone service. Custom-designed, conversion-optimized, and built to rank - not a template, not a page-builder. For practices and B2B healthcare companies alike.
When people ask ChatGPT or Google AI Overviews for a provider or vendor, do you show up? We optimize for AI search.
Your Google Business Profile is your most important local asset. We optimize every field, manage reviews, and post updates so your practice shows up nearby.
Acquisity-powered outbound - cold email sequences, lead enrichment, and automated prospecting that fills your pipeline with qualified B2B healthcare leads. Available as a standalone service or add-on.
Research-backed content that answers real questions from buyers - not marketing fluff. Content that builds trust and ranks.
Real calls, booking requests, and qualified leads, tracked honestly. No vanity metrics. Results vary by practice, market, and starting point.
The Process
We map your revenue motion end to end - ICP, offer, channels and handoffs - then agree on the single metric that defines success before a line of automation is written.
Your outbound, nurture and routing logic go live as one system. Sequences, enrichment and CRM hygiene run on their own so your team only touches conversations that matter.
Weekly signal reviews compound the wins. We prune what stalls, double the plays that convert, and expand the engine into new segments without adding headcount.
What Our Research Found
of healthcare sites have thin content
healthcare sites missing proper H1 tags
of healthcare sites have schema markup
outgoing links on most service pages
Based on our audit of 200+ healthcare websites. Results vary by practice and market.
SolvaraCare started with a basic website - like most healthcare practices. We rebuilt it into a high-performing site that addresses the structural problems holding healthcare sites back. Here is what changed.
Started as a personal aide for TBI survivors, moved into safety management, then founded SolvaraCare to help small healthcare practices get more clients from Google and AI search.
73%
of healthcare sites have thin content
4 in 5
missing H1 headings
<1%
have schema markup
Basic healthcare website
Rebuilt showcase site
See the rebuild for yourself - the site you are looking at is the case study.
Get Your Free Audit->What We Do
Schema markup, heading structure, page speed, and crawlability - the technical foundation that helps Google understand your practice and show it to people searching for care.
Your Google Business Profile is your most important local asset. We optimize every field, manage reviews, and post updates so your practice shows up when people search nearby.
When people ask ChatGPT or Google AI Overviews for a provider in your area, does your organization show up? We optimize for AI search so you appear in the recommendation set.
Research-backed content that answers real real questions - not marketing fluff. Content that Google and AI search engines can cite and people can trust.
From first impression to booked appointment - we map and fix every friction point where visitors drop off before they reach you.
Real calls, bookings, and qualified leads, tracked honestly. No vanity metrics. No inflated claims. Results vary by practice and market.
Practice Operations
We optimize your GBP - every field, photos, posts, and review responses - so your practice shows up when people search nearby.
We monitor and respond to reviews across Google and healthcare platforms, building trust with prospective clients.
We streamline the path from search to scheduled appointment, reducing friction where visitors drop off.
We track where your practice ranks for the searches people actually make - and where competitors are winning.
We create content that answers the real questions people ask Google: costs, insurance, wait times, and services.
โMore clients, more growth. That's the whole point.โ

Tom Couture
Founder - SolvaraCare
Est. 2025
Minneapolis, MN
"More clients, more growth. That's the whole point. Everything we build is judged on one thing - did more of the right people find your practice?"
Tom Couture started out as a personal aide for survivors of traumatic brain injury. That work is close, personal, and often slow - and it showed him how much of healthcare happens behind the scenes, far from the people who need care.
He later moved into safety management. Conversations with friends and former colleagues in healthcare kept coming back to the same problem: small practices struggling to be found by the clients who needed them. He founded SolvaraCare in January 2025 in Minneapolis to do something about it.
HIPAA, patient privacy, healthcare compliance, and WCAG accessibility - we start where generalist agencies stop. Strategy is written for the realities of small practices, not a SaaS playbook with a stethoscope taped to it.
No fake stats. No inflated claims. We track real calls, bookings, and qualified leads, report honestly, and let the numbers speak for themselves. Results vary by practice and market.
We work with solo practitioners, 2-5 provider groups, and office managers. From solo practices to medical billing companies and health tech startups.
Who We Serve
We serve both patient-facing practices and B2B healthcare organizations. From solo practitioners to medical billing companies, health tech startups to medical device manufacturers - if you serve the healthcare market, we help you grow.
Independent doctors and providers who need more clients on the schedule without adding marketing staff.
2-5 provider groups looking for predictable client acquisition through local SEO and Google Business Profile optimization.
Practice managers handling marketing alongside scheduling, billing, and operations. We handle marketing so you can focus on clients.
Dentists and dental specialists who want more new calls and leads from Google and AI search in their local market.
Therapists, counselors, and behavioral health practices seeking more client inquiries through search visibility.
Chiropractors, physical therapists, optometrists, and other specialty practices that need more clients searching for their services.
Billing and RCM companies that need to stand out in a crowded market. We help you rank for the keywords your prospects search and generate qualified B2B leads.
SaaS platforms, telehealth services, and health technology firms that need thought leadership, search visibility, and inbound lead generation.
Device manufacturers and distributors who need to reach healthcare buyers, build authority, and show up in search when providers are researching solutions.
Research Findings
We audited over 200 healthcare websites. The gaps were staggering - and they represent a massive opportunity for the practices that move first. Results vary by practice and market.
of healthcare sites publish pages with under 300 words - invisible to search engines.
healthcare pages lack a proper H1, failing the most basic on-page SEO signal.
median number of authoritative outbound links on healthcare service pages.
of audited sites implement medical/FAQ structured data that enables rich results.
FAQ
We provide healthcare marketing for both patient-facing practices and B2B healthcare companies. We help solo practitioners, practice groups, medical billing companies, health tech firms, and medical device companies get more calls, more bookings, and more qualified leads from Google and AI search. More clients, more growth - that's the whole point.
Book a discovery call and we'll show you exactly how healthcare marketing can bring more calls, more bookings, and more qualified leads to your practice or company - tracked honestly, compliant by default. Whether you need SEO, a new website, outbound lead gen, or all of the above.